More about me...
I'm a creative who shares ideas and human/brand stories through copywriting and lifestyle journalism.
In my past lives, I've been a photographer, brand identity strategist, entrepreneur, artisan candle maker, fine art gallery assistant, food curator, and the list goes on.
I live in Cape Town with my husband and dog, Lucy. Lucy knows all my secrets but, luckily, she's not telling.
I specialise in lifestyle, travel, and food writing. I write:
- Media articles
- Blogs
- Social media copywriting
- Website copywriting
- Newsletters and mailers
- Press releases
- General copywriting for brochures, adverts, posters, etc.
- SEO keyword research and integration
My Values
Honesty. Compassion. Humour. Respect.
It all boils down to those four principles. I'm a strong advocate for animal rights, environmental causes, equality in society, and creating responsibly.
Humour is one of the most powerful tools we have as humans (though I'm pretty sure my dog laughs at me daily). It opens the door to connection, hope, and creativity.