More about me...
I am a lifestyle, food, and travel writer. I love connecting with people and sharing ideas and stories that will inspire them.
In my past lives, I've been a photographer, entrepreneur, artisan candle maker, fine art gallery assistant, food curator, and brand identity strategist.
I live in Cape Town with my husband and dog, Lucy. Lucy knows all my secrets but, luckily, she's not telling.
I specialise in lifestyle, travel, and food writing. I write:
- Media articles
- Blogs
- Copy for brochures, websites, print materials, advertisements, newsletters, and social media
My Values
Honesty. Compassion. Humour. Respect.
I'm a strong advocate for animal rights, environmental causes, equality in society, and creating responsibly.
Humour is one of the most powerful tools we have as humans (though I'm pretty sure my dog laughs at me daily). It opens the door to connection, hope, and creativity.
My Skills
Hard Skills
- Lifestyle, editorial, travel, and entertainment content writing
- Content strategy
- Angle research and development
- Conducting thorough research (including interviews)
- Editing, proofreading, fact-checking
- Adaptable and able to write on various topics and for various audiences (including local and international)
- SEO keyword strategy, research, best practices, and integration
- Ability to write strong and engaging copy
- Ability to write in a consistent tone of voice
Soft Skills
- Independent and responsible
- Able to meet tight deadlines
- Creative, original, and perceptive
- Deep knowledge of travel and lifestyle trends
- Curious and always eager to learn new things
- Able to onboard systems and processes quickly