About Me

I am a strategic and imaginative writer. I don’t settle for anything less than high-quality content that resonates with people and adds value to their life. I enjoy doing this through wit, relatability, and creative language.

My background in copywriting, brand identity development, entrepreneurship, photography, food, and art means I'm able to bring a fresh and holistic perspective to everything I create.

I specialise in lifestyle, travel, and food writing:

- Media articles

- Blogs

- Social media copywriting

- Website copywriting

- Newsletters and mailers

- Press releases

- General copywriting for brochures, adverts, posters, etc. 

- SEO keyword research and integration

My Latest Work

The MORE Family Collection

There’s no better way to appreciate the incredible views, and the delicate fynbos flowers than by hiking the incredible mountains that surround our perfectly located More Quarters Neighbourhood Hotel and Cape Cadogan Boutique Hotel. Our prime location, under the gaze of Table Mountain, Lions Head and Signal Hill, is perfect for nature lovers and adventurers who want to go hiking in Cape Town. The hiking trails in Cape Town range from easy to strenuous. Always be prepared for all kinds of weathe...

What do women want? Decoding female travel preferences and moving beyond stereotypes

Patricia Johnston, area leader for the KZN region, Flight Centre South Africa, believes that when it comes to travel, gender-biased beliefs like women shouldn’t travel alone, women aren’t interested in active travel experiences, and that catering to women means hairdryers, bubble baths and baby changing stations, still exist.Johnston said this puts not only women at a disadvantage but the industry as a whole. “The statistics show that women love to travel more than men: 64% of worldwide travelle...

Feathers, Fashion, and Bridgerton in… Oudtshoorn! - BON Hotels

Season three of Bridgerton, everyone’s favourite racy Regency-era series, has just dropped, and we can’t get enough of it. But did you know there is a little piece of Oudtshoorn in this hot-on-trend Shondaland Netflix drama?

The ostrich feathers quivering on the opulent hats and costumes, in the lush décor, and accessorising the lead heroine, Penelope Featherington (it’s even in her name), came from our humble Klein Karoo ostriches.

Oudtshoorn is deservedly the world’s ‘Ostrich Capital’ – the...

5 Bleisure travel personas: Which one are you this Easter?

With those March 21st and 29th public holidays coming up, business travellers have a golden egg of an opportunity to plan a fun bleisure trip (that’s business travel combined with leisure) - one that works for you and your company too.

Bonnie Smith, GM of Corporate Traveller, explains that encouraging bleisure travel is important – it boosts morale and leads to less burnout. Ticking those mental health Duty of Care boxes right there! But not all travellers have the same idea of what a good blei...

The Importance of LGBTQ+ Tourism in Emerging Destinations - Africa Travel Week

While established LGBTQIA+-friendly destinations, like West Hollywood and Mykonos, have long been a beacon for pink tourism, there is a growing momentum towards recognising the potential of emerging destinations in Africa. LGBTQIA+ communities in countries like Kenya, South Africa, and even Morocco are spearheading LGBTQIA+ travel and tourism, boldly illustrating how pink tourism can drive economic growth and societal progress.


“The development of LGBTQIA+ tourism in emerging destinations is...

How to make your workation work for you: Five BON tips - BON Hotels

“Excuse me, what is a workation?” We better answer this common question before we start on how it can add to your life.

As the name suggests, it is a blend of holiday and work. It may not seem appealing at first, but it offers a chance to change your environment, explore a new place, pull the escape hatch on boring routines, and even avoid burnout.

With online meetings, email, laptops, and high-speed Wi-Fi, it’s possible to work anywhere in the world. You can swap fluorescent lights and stale...

New year, new destinations: The new go-to's for 2024 - Africa Travel Week

Forget clichéd safaris and the same old sunsets you’ve seen (copy-)pasted across Instagram. We’re taking a closer look at Africa’s new go-to destinations, ripe for the picking in 2024. From islands so pristine they might be hiding dinosaurs to culinary trips that’ll have your taste buds begging for more, these are our top picks for 2024…


A complete break from the modern world – Príncipe Island and St Helena


The whole of Príncipe Island is a UNESCO biosphere. It looks like something out of...

No Passport Needed: 8 South African Holiday Spots That Feel Like They're Overseas - Rove SA

With an exchange rate that makes you stress-sweat, visa gymnastics, and flight prices that continue to soar, going overseas for the December-January holidays just doesn’t have the same pizazz as it used to.“Domestic travel within South Africa has seen a 41% increase this year, and for good reason,” says Antoinette Turner, GM of Flight Centre South Africa. “While overseas destinations will always be on bucket lists, South Africans are recognising that they can also experience the excitement of in...

Avitourism has huge potential to create more tourism opportunities in Africa - Africa Travel Week

Avitourism, tourism relating to birding, might be a niche sector, but that doesn’t mean only a few people are interested in it. In fact, it has huge potential to create more tourism opportunities in Africa and open the blooming birding market to destinations and businesses.


Africa has a quarter of the world’s bird diversity with over 2,700 species and is uniquely positioned to attract birders ranging from the casual birdwatcher to those who dedicate their lives to travelling the world to view...

Monday Musings 4 November 2024: Surrender to the Flow » Big Ambitions

Last Monday I started the week by falling flat on my face. Or to be more specific, on all fours, in a river.


Let me backtrack. The week before, I realised I spent 11 hours in front of my laptop in one day. I told my French class about it, and from the concerned looks on their faces and my teacher’s solemn comment, “Ce n’est pas sain!” – that’s not healthy – it dawned on me that this is no way to live.


So, in the name of mental and physical health, I decided to start walking my dog in the m...

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